Lotus vs Wilderness Poets · Bay Area shelf head-to-head
Lotus and Wilderness Poets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wilderness Poets carries more Brand PowerLotus is in more Bay Area grocersWilderness Poets fields the deeper lineupWilderness Poets sits further up the premium end
Lotus
Wilderness Poets
27
brand power
36
4
products
16
3
categories
9
3
subcategories
12
6
grocers
3
$6.25
avg price
$18.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lotus▭ Wilderness Poets
Distribution · 30% of score25·13
L
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wilderness Poets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wilderness Poets · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lotus · Wilderness Poets