Louisiana Fish Fry Products vs Zatarain's · Bay Area shelf head-to-head
Louisiana Fish Fry Products and Zatarain's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zatarain's is in more Bay Area grocersZatarain's fields the deeper lineup
Louisiana Fish Fry Products
Zatarain's
39
brand power
42
17
products
20
6
categories
5
7
subcategories
5
7
grocers
9
47.4¢
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Louisiana Fish Fry Products▭ Zatarain's
Distribution · 30% of score29·38
L
Z
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score76·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Louisiana Fish Fry Products
only Zatarain's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Louisiana Fish Fry Products · 1
only Zatarain's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Louisiana Fish Fry Products · Zatarain's
