Love Beets vs Del Monte · Bay Area shelf head-to-head
Love Beets and Del Monte, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersDel Monte fields the deeper lineupLove Beets sits further up the premium end
Love Beets
Del Monte
41
brand power
66
6
products
114
4
categories
10
4
subcategories
25
10
grocers
14
67.5¢
price per oz
24.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Love Beets▭ Del Monte
Distribution · 30% of score42·58
L
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Love Beets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Love Beets · 3
only Del Monte · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Love Beets · Del Monte
