Lining them up…
Lucini Italia and Signature Reserve, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 11 of 24 Bay Area grocers·exclusive to Andronico's Community Markets
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lucini Italia · Signature Reserve
13 products in the catalog·11 products in the catalog
spans 3 categories·spans 5 categories
~0% average share on the shelves it competes on·~0% average share on the shelves it competes on