Lundberg Family Farms vs Simply So · Bay Area shelf head-to-head
Lundberg Family Farms and Simply So, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lundberg Family Farms carries more Brand PowerLundberg Family Farms is in more Bay Area grocersLundberg Family Farms fields the deeper lineup
Lundberg Family Farms
Simply So
63
brand power
19
66
products
5
7
categories
3
13
subcategories
4
19
grocers
1
$8.22
avg price
$6.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lundberg Family Farms▭ Simply So
Distribution · 30% of score79·4
S
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains4 vs 1 SKUs
2% of shelf
only Lundberg Family Farms
only Simply So
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lundberg Family Farms · Simply So