Madhava vs Wholesome Yum · Bay Area shelf head-to-head
Madhava and Wholesome Yum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Madhava carries more Brand PowerMadhava is in more Bay Area grocersMadhava fields the deeper lineupWholesome Yum sits further up the premium end
Madhava
Wholesome Yum
46
brand power
20
13
products
4
5
categories
3
9
subcategories
4
17
grocers
3
60.4¢
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Madhava▭ Wholesome Yum
Distribution · 30% of score71·13
W
carried in 17 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Madhava
only Wholesome Yum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Madhava · Wholesome Yum