Maestri Pastai vs Jovial · Bay Area shelf head-to-head
Maestri Pastai and Jovial, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineupJovial sits further up the premium end
Maestri Pastai
Jovial
9
brand power
63
2
products
40
1
categories
12
2
subcategories
23
1
grocers
18
$3.89
avg price
$6.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maestri Pastai▭ Jovial
Distribution · 30% of score4·75
M
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maestri Pastai
no top category Jovial doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maestri Pastai · 0
no exclusive doors — everywhere Maestri Pastai is, Jovial is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maestri Pastai · Jovial