Mahatma vs Tasty Bite · Bay Area shelf head-to-head
Mahatma and Tasty Bite, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tasty Bite carries more Brand PowerTasty Bite is in more Bay Area grocersTasty Bite fields the deeper lineupTasty Bite sits further up the premium end
Mahatma
Tasty Bite
35
brand power
51
13
products
35
3
categories
4
6
subcategories
6
9
grocers
16
23.9¢
price per oz
58.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mahatma▭ Tasty Bite
Distribution · 30% of score38·67
T
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods3 vs 3 SKUs
1% of shelf
only Mahatma
only Tasty Bite
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mahatma · 2
only Tasty Bite · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mahatma · Tasty Bite
