Maisie Jane's vs Signature Farms · Bay Area shelf head-to-head
Maisie Jane's and Signature Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Signature Farms carries more Brand PowerMaisie Jane's is in more Bay Area grocersSignature Farms fields the deeper lineupMaisie Jane's sits further up the premium end
Maisie Jane's
Signature Farms
43
brand power
55
24
products
58
4
categories
11
9
subcategories
23
6
grocers
5
$1.51
price per oz
93.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maisie Jane's▭ Signature Farms
Distribution · 30% of score25·21
S
carried in 6 of 24 Bay Area grocers·exclusive to Andronico's Community Markets
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Chocolate Snacks1 vs 1 SKUs
only Maisie Jane's
only Signature Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Maisie Jane's · 4
only Signature Farms · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maisie Jane's · Signature Farms
