Lining them up…
Maisie Jane's and Signature Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 6 of 24 Bay Area grocers·exclusive to Andronico's Community Markets
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maisie Jane's · Signature Farms
24 products in the catalog·58 products in the catalog
spans 4 categories · 9 subcategories·spans 11 categories · 23 subcategories
~1% average share on the shelves it competes on·~2% average share on the shelves it competes on
