Mamame Whole Foods vs Indianlife · Bay Area shelf head-to-head
Mamame Whole Foods and Indianlife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Indianlife carries more Brand PowerIndianlife is in more Bay Area grocersIndianlife fields the deeper lineupMamame Whole Foods sits further up the premium end
Mamame Whole Foods
Indianlife
10
brand power
54
2
products
21
1
categories
9
2
subcategories
11
2
grocers
13
$10.19
avg price
$8.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mamame Whole Foods▭ Indianlife
Distribution · 30% of score8·54
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mamame Whole Foods
no top category Indianlife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mamame Whole Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mamame Whole Foods · Indianlife