Marconi Brand vs Distributed Consumables · Bay Area shelf head-to-head
Marconi Brand and Distributed Consumables, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Distributed Consumables is in more Bay Area grocersDistributed Consumables fields the deeper lineupDistributed Consumables sits further up the premium end
Marconi Brand
Distributed Consumables
34
brand power
38
10
products
13
4
categories
8
5
grocers
10
$8.23
avg price
$12.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marconi Brand▭ Distributed Consumables
Distribution · 30% of score21·42
M
D
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score57·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marconi Brand
only Distributed Consumables
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Marconi Brand · 2
only Distributed Consumables · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marconi Brand · Distributed Consumables