Marie Callender's vs Michelina's · Bay Area shelf head-to-head
Marie Callender's and Michelina's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marie Callender's carries more Brand PowerMarie Callender's is in more Bay Area grocersMarie Callender's fields the deeper lineup
Marie Callender's
Michelina's
56
brand power
24
55
products
8
8
categories
3
10
subcategories
3
13
grocers
2
$6.86
avg price
$2.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marie Callender's▭ Michelina's
Distribution · 30% of score54·8
M
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marie Callender's
only Michelina's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marie Callender's · Michelina's
