Marini vs Pepperidge Farm · Bay Area shelf head-to-head
Marini and Pepperidge Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm carries more Brand PowerPepperidge Farm is in more Bay Area grocersPepperidge Farm fields the deeper lineup
Marini
Pepperidge Farm
0
brand power
63
3
products
68
1
categories
10
2
subcategories
14
2
grocers
13
$4.22
avg price
$8.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marini▭ Pepperidge Farm
Distribution · 30% of score8·54
M
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marini
no top category Pepperidge Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marini · 0
no exclusive doors — everywhere Marini is, Pepperidge Farm is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marini · Pepperidge Farm