Mario Fongo vs Simple Mills · Bay Area shelf head-to-head
Mario Fongo and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineupMario Fongo sits further up the premium end
Mario Fongo
Simple Mills
26
brand power
71
6
products
75
3
categories
13
5
grocers
22
$1.84
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mario Fongo▭ Simple Mills
Distribution · 30% of score21·92
M
carried in 5 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mario Fongo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mario Fongo · 0
no exclusive doors — everywhere Mario Fongo is, Simple Mills is too.
only Simple Mills · 17
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mario Fongo · Simple Mills