Martinelli's vs Son Of Man · Bay Area shelf head-to-head
Martinelli's and Son Of Man, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Martinelli's carries more Brand PowerMartinelli's is in more Bay Area grocersMartinelli's fields the deeper lineupSon Of Man sits further up the premium end
Martinelli's
Son Of Man
62
brand power
22
35
products
3
4
categories
1
21
grocers
2
23.7¢
price per fl oz
68.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Martinelli's▭ Son Of Man
Distribution · 30% of score88·8
S
carried in 21 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Son Of Man
no top category Martinelli's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Martinelli's · Son Of Man