Martinelli's vs Yonder · Bay Area shelf head-to-head
Martinelli's and Yonder, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Martinelli's carries more Brand PowerMartinelli's is in more Bay Area grocersMartinelli's fields the deeper lineup
Martinelli's
Yonder
62
brand power
15
35
products
2
4
categories
1
21
grocers
1
$8.33
avg price
$5.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Martinelli's▭ Yonder
Distribution · 30% of score88·4
Y
carried in 21 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yonder
no top category Martinelli's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Martinelli's · Yonder