Mary's vs Diestel Family Ranch · Bay Area shelf head-to-head
Mary's and Diestel Family Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's carries more Brand PowerDiestel Family Ranch is in more Bay Area grocersMary's fields the deeper lineup
Mary's
Diestel Family Ranch
60
brand power
52
63
products
20
6
categories
6
23
subcategories
10
12
grocers
13
$1.33
price per oz
$1.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mary's▭ Diestel Family Ranch
Distribution · 30% of score50·54
carried in 12 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mary's
only Diestel Family Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mary's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mary's · Diestel Family Ranch
