Mary's vs True Story · Bay Area shelf head-to-head
Mary's and True Story, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's carries more Brand PowerTrue Story is in more Bay Area grocersMary's fields the deeper lineupTrue Story sits further up the premium end
Mary's
True Story
60
brand power
53
63
products
21
6
categories
6
23
subcategories
10
12
grocers
14
$1.33
price per oz
$2.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mary's▭ True Story
Distribution · 30% of score50·58
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mary's · 1
only True Story · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mary's · True Story
