Masala Gossip vs Fly By Jing · Bay Area shelf head-to-head
Masala Gossip and Fly By Jing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fly By Jing carries more Brand PowerFly By Jing is in more Bay Area grocersFly By Jing fields the deeper lineupMasala Gossip sits further up the premium end
Masala Gossip
Fly By Jing
21
brand power
49
10
products
19
1
categories
6
3
subcategories
7
2
grocers
13
$1.34
price per oz
$2.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Masala Gossip▭ Fly By Jing
Distribution · 30% of score8·54
M
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Masala Gossip
no top category Fly By Jing doesn’t also play in.
only Fly By Jing
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Masala Gossip · 0
no exclusive doors — everywhere Masala Gossip is, Fly By Jing is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Masala Gossip · Fly By Jing