Matilde Vicenzi vs Oreo · Bay Area shelf head-to-head
Matilde Vicenzi and Oreo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oreo carries more Brand PowerOreo is in more Bay Area grocersOreo fields the deeper lineup
Matilde Vicenzi
Oreo
32
brand power
53
8
products
74
4
categories
4
5
subcategories
7
6
grocers
14
92.1¢
price per oz
55.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Matilde Vicenzi▭ Oreo
Distribution · 30% of score25·58
M
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Matilde Vicenzi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Matilde Vicenzi · 0
no exclusive doors — everywhere Matilde Vicenzi is, Oreo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Matilde Vicenzi · Oreo