Matilde Vicenzi vs Walker's · Bay Area shelf head-to-head
Matilde Vicenzi and Walker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Walker's carries more Brand PowerWalker's is in more Bay Area grocersWalker's fields the deeper lineupWalker's sits further up the premium end
Matilde Vicenzi
Walker's
32
brand power
53
8
products
36
4
categories
5
5
subcategories
5
6
grocers
15
92.1¢
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Matilde Vicenzi▭ Walker's
Distribution · 30% of score25·63
M
carried in 6 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Matilde Vicenzi · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Matilde Vicenzi · Walker's
