Matka vs Bibigo · Bay Area shelf head-to-head
Matka and Bibigo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bibigo carries more Brand PowerBibigo is in more Bay Area grocersBibigo fields the deeper lineup
Matka
Bibigo
0
brand power
56
2
products
30
1
categories
11
1
subcategories
14
1
grocers
12
$17.59
avg price
$7.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Matka▭ Bibigo
Distribution · 30% of score4·50
M
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Matka
no top category Bibigo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Matka · Bibigo