Mc Cormick & Co Inc vs Simply Organic · Bay Area shelf head-to-head
Mc Cormick & Co Inc and Simply Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineup
Mc Cormick & Co Inc
Simply Organic
9
brand power
68
2
products
109
1
categories
10
2
subcategories
43
1
grocers
18
$7.52
avg price
$7.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mc Cormick & Co Inc▭ Simply Organic
Distribution · 30% of score4·75
M
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mc Cormick & Co Inc
no top category Simply Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mc Cormick & Co Inc · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mc Cormick & Co Inc · Simply Organic