Mezzetta vs Pacific Pickle Works · Bay Area shelf head-to-head
Mezzetta and Pacific Pickle Works, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineupPacific Pickle Works sits further up the premium end
Mezzetta
Pacific Pickle Works
68
brand power
27
65
products
8
9
categories
2
20
grocers
7
46.2¢
price per fl oz
70.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mezzetta▭ Pacific Pickle Works
Distribution · 30% of score83·29
P
carried in 20 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pacific Pickle Works
no top category Mezzetta doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mezzetta · Pacific Pickle Works
