Michel Et Augustin vs Wholesome · Bay Area shelf head-to-head
Michel Et Augustin and Wholesome, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholesome carries more Brand PowerWholesome is in more Bay Area grocersWholesome fields the deeper lineup
Michel Et Augustin
Wholesome
30
brand power
61
8
products
43
2
categories
6
3
subcategories
12
8
grocers
19
76.4¢
price per oz
77.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Michel Et Augustin▭ Wholesome
Distribution · 30% of score33·79
M
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Michel Et Augustin
only Wholesome
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Michel Et Augustin · 0
no exclusive doors — everywhere Michel Et Augustin is, Wholesome is too.
only Wholesome · 11
both sides measured by the same instruments on the same shelves · see each brand’s full page: Michel Et Augustin · Wholesome