Mid East vs Eden Foods · Bay Area shelf head-to-head
Mid East and Eden Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eden Foods carries more Brand PowerEden Foods is in more Bay Area grocersEden Foods fields the deeper lineupEden Foods sits further up the premium end
Mid East
Eden Foods
37
brand power
62
15
products
78
7
categories
32
4
grocers
15
58.5¢
price per oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mid East▭ Eden Foods
Distribution · 30% of score17·63
M
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments2 vs 5 SKUs
M
only Mid East
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mid East · 0
no exclusive doors — everywhere Mid East is, Eden Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mid East · Eden Foods
