Lining them up…
Mike's Organic Foods and A Taste Of Thai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category A Taste Of Thai doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Mike's Organic Foods is, A Taste Of Thai is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mike's Organic Foods · A Taste Of Thai
3 products in the catalog·12 products in the catalog
spans 1 category·spans 10 categories · 11 subcategories
~1% average share on the shelves it competes on·~1% average share on the shelves it competes on