Minsley vs Cadia · Bay Area shelf head-to-head
Minsley and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineupMinsley sits further up the premium end
Minsley
Cadia
13
brand power
57
2
products
194
2
categories
54
2
grocers
10
40.4¢
price per oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Minsley▭ Cadia
Distribution · 30% of score8·42
M
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Minsley
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Minsley · 0
no exclusive doors — everywhere Minsley is, Cadia is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Minsley · Cadia
