Mishima vs Kikkoman · Bay Area shelf head-to-head
Mishima and Kikkoman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineup
Mishima
Kikkoman
14
brand power
64
4
products
66
3
categories
9
3
subcategories
16
2
grocers
18
$6.87
avg price
$5.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mishima▭ Kikkoman
Distribution · 30% of score8·75
M
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mishima
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mishima · 0
no exclusive doors — everywhere Mishima is, Kikkoman is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mishima · Kikkoman
