Miso Master Organic vs Muso From Japan · Bay Area shelf head-to-head
Miso Master Organic and Muso From Japan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muso From Japan carries more Brand PowerMuso From Japan is in more Bay Area grocersMuso From Japan fields the deeper lineupMuso From Japan sits further up the premium end
Miso Master Organic
Muso From Japan
32
brand power
64
7
products
28
1
categories
11
1
subcategories
17
16
grocers
19
$1.16
price per oz
$13.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miso Master Organic▭ Muso From Japan
Distribution · 30% of score67·79
M
M
carried in 16 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score44·90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Miso Master Organic
no top category Muso From Japan doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miso Master Organic · Muso From Japan
