Mollie's vs Rich's · Bay Area shelf head-to-head
Mollie's and Rich's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie's carries more Brand PowerRich's is in more Bay Area grocersMollie's fields the deeper lineupMollie's sits further up the premium end
Mollie's
Rich's
48
brand power
7
83
products
4
27
categories
1
41
subcategories
2
2
grocers
3
$15.40
avg price
$23.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mollie's▭ Rich's
Distribution · 30% of score8·13
M
R
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mollie's
only Rich's
no top category Mollie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mollie's · 0
no exclusive doors — everywhere Mollie's is, Rich's is too.
only Rich's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mollie's · Rich's