Momofuku vs Odawaraya · Bay Area shelf head-to-head
Momofuku and Odawaraya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Momofuku carries more Brand PowerMomofuku is in more Bay Area grocersMomofuku fields the deeper lineup
Momofuku
Odawaraya
58
brand power
15
40
products
3
6
categories
3
8
subcategories
3
14
grocers
1
$11.83
avg price
$11.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Momofuku▭ Odawaraya
Distribution · 30% of score58·4
O
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Momofuku
only Odawaraya
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Momofuku · Odawaraya