Monin vs Hershey's · Bay Area shelf head-to-head
Monin and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's is in more Bay Area grocersHershey's fields the deeper lineupMonin sits further up the premium end
Monin
Hershey's
50
brand power
54
17
products
79
5
categories
6
5
subcategories
8
7
grocers
14
74.2¢
price per fl oz
$1.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monin▭ Hershey's
Distribution · 30% of score29·58
M
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monin
only Hershey's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Monin · 2
only Hershey's · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monin · Hershey's
