Morinaga Mori-nu vs Hodo · Bay Area shelf head-to-head
Morinaga Mori-nu and Hodo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hodo carries more Brand PowerHodo is in more Bay Area grocersHodo fields the deeper lineupHodo sits further up the premium end
Morinaga Mori-nu
Hodo
27
brand power
57
6
products
19
1
categories
6
1
subcategories
7
9
grocers
17
30.8¢
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morinaga Mori-nu▭ Hodo
Distribution · 30% of score38·71
M
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morinaga Mori-nu
no top category Hodo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Morinaga Mori-nu · 2
only Hodo · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morinaga Mori-nu · Hodo
