Morton & Bassett Spices vs Old Bay® · Bay Area shelf head-to-head
Morton & Bassett Spices and Old Bay®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morton & Bassett Spices carries more Brand PowerMorton & Bassett Spices is in more Bay Area grocersMorton & Bassett Spices fields the deeper lineupMorton & Bassett Spices sits further up the premium end
Morton & Bassett Spices
Old Bay®
67
brand power
30
226
products
4
11
categories
3
58
subcategories
3
15
grocers
14
$24.37
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morton & Bassett Spices▭ Old Bay®
Distribution · 30% of score63·58
O
carried in 15 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morton & Bassett Spices
only Old Bay®
no top category Morton & Bassett Spices doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Morton & Bassett Spices · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morton & Bassett Spices · Old Bay®