Mr Bing vs Fly By Jing · Bay Area shelf head-to-head
Mr Bing and Fly By Jing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fly By Jing carries more Brand PowerFly By Jing is in more Bay Area grocersFly By Jing fields the deeper lineupMr Bing sits further up the premium end
Mr Bing
Fly By Jing
18
brand power
49
3
products
19
2
categories
6
2
subcategories
7
6
grocers
13
$1.67
price per oz
$2.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mr Bing▭ Fly By Jing
Distribution · 30% of score25·54
M
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mr Bing
no top category Fly By Jing doesn’t also play in.
only Fly By Jing
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mr Bing · 2
only Fly By Jing · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mr Bing · Fly By Jing
