Mr Bing vs Momofuku · Bay Area shelf head-to-head
Mr Bing and Momofuku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Momofuku carries more Brand PowerMomofuku is in more Bay Area grocersMomofuku fields the deeper lineupMr Bing sits further up the premium end
Mr Bing
Momofuku
18
brand power
58
3
products
40
2
categories
6
2
subcategories
8
6
grocers
14
$1.67
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mr Bing▭ Momofuku
Distribution · 30% of score25·58
M
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mr Bing
no top category Momofuku doesn’t also play in.
only Momofuku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mr Bing · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mr Bing · Momofuku