Mrs. T's vs Bibigo · Bay Area shelf head-to-head
Mrs. T's and Bibigo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bibigo carries more Brand PowerBibigo is in more Bay Area grocersBibigo fields the deeper lineupBibigo sits further up the premium end
Mrs. T's
Bibigo
16
brand power
56
3
products
30
1
categories
11
1
subcategories
14
4
grocers
12
$5.09
avg price
$7.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mrs. T's▭ Bibigo
Distribution · 30% of score17·50
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mrs. T's
no top category Bibigo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mrs. T's · 0
no exclusive doors — everywhere Mrs. T's is, Bibigo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mrs. T's · Bibigo
