Muscle Mac vs Banza · Bay Area shelf head-to-head
Muscle Mac and Banza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Banza carries more Brand PowerBanza is in more Bay Area grocersBanza fields the deeper lineup
Muscle Mac
Banza
9
brand power
51
2
products
23
1
categories
4
1
subcategories
9
1
grocers
14
$3.50
avg price
$5.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Muscle Mac▭ Banza
Distribution · 30% of score4·58
M
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Muscle Mac
no top category Banza doesn’t also play in.
only Banza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Muscle Mac · 0
no exclusive doors — everywhere Muscle Mac is, Banza is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Muscle Mac · Banza
