Mutti vs Take Root Organics · Bay Area shelf head-to-head
Mutti and Take Root Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mutti carries more Brand PowerMutti is in more Bay Area grocersMutti fields the deeper lineup
Mutti
Take Root Organics
59
brand power
14
27
products
4
4
categories
1
7
subcategories
3
18
grocers
1
$5.33
avg price
$4.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mutti▭ Take Root Organics
Distribution · 30% of score75·4
T
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mutti
only Take Root Organics
no top category Mutti doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mutti · Take Root Organics
