Nakano vs Ohsawa · Bay Area shelf head-to-head
Nakano and Ohsawa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ohsawa carries more Brand PowerOhsawa is in more Bay Area grocersOhsawa fields the deeper lineupOhsawa sits further up the premium end
Nakano
Ohsawa
16
brand power
40
5
products
15
1
categories
8
6
grocers
7
40.1¢
price per fl oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nakano▭ Ohsawa
Distribution · 30% of score25·29
N
O
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nakano
no top category Ohsawa doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nakano · Ohsawa
