Native Forest vs Del Monte · Bay Area shelf head-to-head
Native Forest and Del Monte, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerNative Forest is in more Bay Area grocersDel Monte fields the deeper lineupNative Forest sits further up the premium end
Native Forest
Del Monte
55
brand power
66
25
products
114
5
categories
10
14
subcategories
25
17
grocers
14
50.1¢
price per oz
24.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Native Forest▭ Del Monte
Distribution · 30% of score71·58
carried in 17 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Fruits6 vs 15 SKUs
5% of shelf
only Native Forest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Native Forest · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Native Forest · Del Monte
