Native Forest vs Thai Kitchen · Bay Area shelf head-to-head
Native Forest and Thai Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thai Kitchen carries more Brand PowerThai Kitchen is in more Bay Area grocersNative Forest fields the deeper lineup
Native Forest
Thai Kitchen
55
brand power
61
25
products
20
5
categories
8
14
subcategories
11
17
grocers
20
36.3¢
price per fl oz
61.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Native Forest▭ Thai Kitchen
Distribution · 30% of score71·83
T
carried in 17 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Native Forest
only Thai Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Native Forest · Thai Kitchen
