Nature Valley vs Bobo's · Bay Area shelf head-to-head
Nature Valley and Bobo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bobo's is in more Bay Area grocersBobo's fields the deeper lineupBobo's sits further up the premium end
Nature Valley
Bobo's
53
brand power
57
30
products
47
6
categories
8
12
grocers
15
22.1¢
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature Valley▭ Bobo's
Distribution · 30% of score50·63
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nature Valley
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nature Valley · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature Valley · Bobo's
