Nature's Bakery vs Once Upon A Farm · Bay Area shelf head-to-head
Nature's Bakery and Once Upon A Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Once Upon A Farm carries more Brand PowerNature's Bakery is in more Bay Area grocersOnce Upon A Farm fields the deeper lineupOnce Upon A Farm sits further up the premium end
Nature's Bakery
Once Upon A Farm
53
brand power
60
28
products
61
4
categories
8
5
subcategories
9
16
grocers
15
69.8¢
price per oz
$1.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Bakery▭ Once Upon A Farm
Distribution · 30% of score67·63
carried in 16 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nature's Bakery
only Once Upon A Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nature's Bakery · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Bakery · Once Upon A Farm
