Nature's Way vs Carrington Farms · Bay Area shelf head-to-head
Nature's Way and Carrington Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Way carries more Brand PowerCarrington Farms is in more Bay Area grocersCarrington Farms sits further up the premium end
Nature's Way
Carrington Farms
40
brand power
31
6
products
7
3
categories
5
4
subcategories
5
3
grocers
5
$4.84
price per oz
$2.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Way▭ Carrington Farms
Distribution · 30% of score13·21
C
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carrington Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nature's Way · 0
no exclusive doors — everywhere Nature's Way is, Carrington Farms is too.
only Carrington Farms · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Way · Carrington Farms
