North Coast Organic vs Martinelli's · Bay Area shelf head-to-head
North Coast Organic and Martinelli's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Martinelli's carries more Brand PowerMartinelli's is in more Bay Area grocersMartinelli's fields the deeper lineup
North Coast Organic
Martinelli's
50
brand power
62
20
products
35
2
categories
4
17
grocers
21
23.1¢
price per fl oz
23.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ North Coast Organic▭ Martinelli's
Distribution · 30% of score71·88
carried in 17 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only North Coast Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: North Coast Organic · Martinelli's
