Now Real Food vs Divine Organics · Bay Area shelf head-to-head
Now Real Food and Divine Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divine Organics is in more Bay Area grocersDivine Organics fields the deeper lineupDivine Organics sits further up the premium end
Now Real Food
Divine Organics
36
brand power
33
18
products
23
7
categories
11
9
subcategories
14
2
grocers
3
99.1¢
price per oz
$3.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Now Real Food▭ Divine Organics
Distribution · 30% of score8·13
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Ingredients1 vs 3 SKUs
<1% of shelf
only Now Real Food
only Divine Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Now Real Food · 0
no exclusive doors — everywhere Now Real Food is, Divine Organics is too.
only Divine Organics · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Now Real Food · Divine Organics
