Now Real Food vs Sweetleaf · Bay Area shelf head-to-head
Now Real Food and Sweetleaf, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweetleaf is in more Bay Area grocersSweetleaf sits further up the premium end
Now Real Food
Sweetleaf
36
brand power
37
18
products
18
7
categories
2
9
subcategories
2
2
grocers
11
$3.37
price per fl oz
$4.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Now Real Food▭ Sweetleaf
Distribution · 30% of score8·46
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Now Real Food
only Sweetleaf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Now Real Food · 0
no exclusive doors — everywhere Now Real Food is, Sweetleaf is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Now Real Food · Sweetleaf
