Nuovo Pasta vs Rana · Bay Area shelf head-to-head
Nuovo Pasta and Rana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rana carries more Brand PowerRana is in more Bay Area grocersRana fields the deeper lineupNuovo Pasta sits further up the premium end
Nuovo Pasta
Rana
20
brand power
43
7
products
38
2
categories
4
4
subcategories
11
2
grocers
8
$8.45
avg price
$10.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nuovo Pasta▭ Rana
Distribution · 30% of score8·33
N
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals1 vs 15 SKUs
N
only Nuovo Pasta
no top category Rana doesn’t also play in.
only Rana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nuovo Pasta · Rana
